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Salinas’ Unrivalled Quality of Place


As the city with the largest population in California’s Central Coast, Salinas is a multicultural and diverse community, a key asset in today’s global economy. The region also boasts spectacular scenery, from breathtaking mountains and valleys, to the beauty of the sun, sand, sea and soil.

With world-class events that take place in the city each year, such as the California Air Show and California Rodeo Salinas, and world-renowned amenities right next door, including the Pebble Beach Golf Resort and the Monterey Bay Aquarium, Salinas is a place that truly has it all. The city is also home to a wealth of cultural and historic assets, including the National Steinbeck Center – the only museum in the country devoted to a single author - along with Steinbeck’s family home.

For those looking to get involved in their community, there’s a truly philanthropic spirit alive here in the Salinas Valley, where the world’s largest orchid grower, Andy Matsui, and his Matsui Foundation provide college scholarships for more than 16 area students each year. Local families have also launched the Youth Orchestra of Salinas (YoSal), which aims to transform young people’s lives through classical music. In additional, Rancho Cielo serves as a comprehensive learning and social services center in Monterey County, transforming the lives of at-risk youth. Couple all of this with Salinas’ truly incredible year-round climate, and it’s hard to find another location with such an unrivalled quality of place.